surebase_promise
PROMISE
OUR PROMISE
-
PURE
CLEAN & CORE
SKIN FIRST
PERFORMANCE BESTFree from any harmful and suspicious ingredients
along with over-functioning materials
to simply focus on the essence of the base. -
BARE
NATURAL & NATIVE
Skin-like expression
Perfectly natural lookRealization of the
Look&Feel that is closest to real skin -
SURE
SINCERE & STEADY
The ‘base life’ that is the most
ideal for both your skin and lifeThe reliability and performances of
all products have been verified with scientific
clinical trials and satisfaction surveys.
OUR
ESSENCE
Base makeup is the ‘daily outfit of your skin.’
Thus, it should have the best levels of satisfaction in both its
performances and reliability.
In order to allow you to be free from the worries of skin
imperfection, makeup smudges, stuffiness, thick makeup,
darkening, and any other troubles while ensuring you don’t
miss a single important moment in your life,
‘Steady-Skinwear’ is the unique promise of SUREBASE to
provide the most stable and perfect base makeup routine to
everyone to enhance their beauty and life.
OUR
PRINCIPLE
-
CRUELTY FREE
Not tested on animals
-
VEGAN
No animal-derived
substances -
EWG
EWG green 90%
-
ECO PACKAGE
Eco-friendly packaging
(printing with soy-based ink,
recyclable packaging)
free from animal ingredients,
and
we have eliminated any
animal experiments in every single process
that covers product development-production-distribution.
From PETA, a worldwid.
e animal protection organization,
SUREBASE has been certified as a cruelty-free and vegan brand.
OUR NO-NO
SUREBASE eliminates about 2,800 harmful ingredients
for you and the
Earth so we can realize happiness
for everyone.
Check out the largest No-No list in the nation.
The SUREBASE Clean Standard
- Skin irritants
- Disease triggering
ingredients - Environmentally
harmful ingredients - Allergens
- Animal-derived
ingredients - Newly discovered suspicious
ingredients