PROMISE

OUR PROMISES

  • PURE

    CLEAN & CORE

    SKIN FIRST
    PERFORMANCE BEST

    Free from any harmful and suspicious ingredients
    along with over-functioning materials
    to simply focus on the essence of the base.

  • BARE

    NATURAL & NATIVE

    Skin-like expression
    Perfectly natural look

    Realization of the
    Look&Feel that is closest to real skin

  • SURE

    SINCERE & STEADY

    The ‘base life’ that is the most
    ideal for both your skin and life

    The reliability and performances of
    all products have been verified with scientific
    clinical trials and satisfaction surveys.

STEADY
SKINWEAR

SUREBASE presents the cleanest formulas
designed for flawless & weightless coverage you can trust,
because we believe Base Makeup is 'Daily Skin Wear'
like clothes your skin wear everyday.
Stop worrying about your blemishes and skin flaws,
and focus on the important moments in your life.
‘STEADY SKINWEAR’ is the essence of our promises
for the perfect and safest ‘Base Life’
to balance your skin and life.

OUR
PRINCIPLES

  • CRUELTY FREE

    Not tested on animals

  • VEGAN

    No animal-derived
    substances

  • EWG

    100% EWG green

  • NO PARABEN

    Paraben free

  • ECO PACKAGE

    Eco-friendly packaging

    (printing with soy-based ink,
    recyclable packaging)
SUREBASE products are completely free from animal ingredients, and
we have eliminated any animal experiments in every single process
that covers product development-production-distribution.
From PETA, a worldwide animal protection organization,
SUREBASE has been certified as a cruelty-free and vegan brand.

OUR NO-NO

Exclusion of over 2800 harmful
and suspicious ingredients that could cause irritation.

OUR CLEAN STANDARDS

  • Skin irritation
    ingredients
  • Disease Causing
    ingredients
  • Environment harming
    ingredients
  • Allergy causing
    ingredients / Allergen
  • Animal-derived
    ingredients
  • Newly Identified
    ingredients of concern
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