PROMISE

OUR PROMISES

  • PURE

    CLEAN & CORE

    SKIN FIRST
    PERFORMANCE BEST

    Free from any harmful and suspicious ingredients
    along with over-functioning materials
    to simply focus on the essence of the base.

  • BARE

    NATURAL & NATIVE

    Skin-like expression
    Perfectly natural look

    Realization of the
    Look&Feel that is closest to real skin

  • SURE

    SINCERE & STEADY

    The ‘base life’ that is the most
    ideal for both your skin and life

    The reliability and performances of
    all products have been verified with scientific
    clinical trials and satisfaction surveys.

OUR
ESSENCE

Base makeup is the ‘daily outfit of your skin.’
Thus, it should have the best levels of satisfaction in both its
performances and reliability.

In order to allow you to be free from the worries of skin
imperfection, makeup smudges, stuffiness, thick makeup,
darkening, and any other troubles while ensuring you don’t
miss a single important moment in your life,
‘Steady-Skinwear’ is the unique promise of SUREBASE to
provide the most stable and perfect base makeup routine to
everyone to enhance their beauty and life.

OUR
PRINCIPLES

  • CRUELTY FREE

    Not tested on animals

  • VEGAN

    No animal-derived
    substances

  • EWG

    EWG green 90%

  • ECO PACKAGE

    Eco-friendly packaging

    (printing with soy-based ink,
    recyclable packaging)
SUREBASE products are completely
free from animal ingredients,
and
we have eliminated any
animal experiments in every single process
that covers product development-production-distribution.
From PETA, a worldwid.
e animal protection organization,
SUREBASE has been certified as a cruelty-free and vegan brand.

OUR NO-NO

SUREBASE eliminates about 2,800 harmful ingredients
for you and the
Earth so we can realize happiness
for everyone.
Check out the largest No-No list in the nation.

The SUREBASE Clean Standard

  • Skin irritants
  • Disease triggering
    ingredients
  • Environmentally
    harmful ingredients
  • Allergens
  • Animal-derived
    ingredients
  • Newly discovered suspicious
    ingredients
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