surebase_promise

PROMISE

OUR PROMISES

PURE
CLEAN & CORE

SKIN FIRST
PERFORMANCE BEST

Free from any harmful and suspicious ingredients
along with over-functioning materials
to simply focus on the essence of the base.
BARE
NATURAL & NATIVE

Skin-like expression
Perfectly natural look

Realization of the
Look&Feel that is closest to real skin
SURE
SINCERE & STEADY

The ‘base life’ that is the most
ideal for both your skin and life

The reliability and performances of
all products have been verified with scientific
clinical trials and satisfaction surveys.

OUR
ESSENCE

Base makeup is the ‘daily outfit of your skin.’
Thus, it should have the best levels of satisfaction in both its
performances and reliability.

In order to allow you to be free from the worries of skin
imperfection, makeup smudges, stuffiness, thick makeup,
darkening, and any other troubles while ensuring you don’t
miss a single important moment in your life,
‘Steady-Skinwear’ is the unique promise of SUREBASE to
provide the most stable and perfect base makeup routine to
everyone to enhance their beauty and life.

OUR
PRINCIPLES

CRUELTY FREE

Not tested on animals
VEGAN

No animal-derived
substances
EWG

EWG green 90%
ECO PACKAGE

Eco-friendly packaging
(printing with soy-based ink,
recyclable packaging)

SUREBASE products are completely
free from animal ingredients,
and
we have eliminated any
animal experiments in every single process
that covers product development-production-distribution.
From PETA, a worldwid.
e animal protection organization,
SUREBASE has been certified as a cruelty-free and vegan brand.

OUR NO-NO

SUREBASE eliminates about 2,800 harmful ingredients
for you and the
Earth so we can realize happiness
for everyone.
Check out the largest No-No list in the nation.

The SUREBASE Clean Standard

Skin irritants
Disease triggering
ingredients
Environmentally
harmful ingredients
Allergens
Animal-derived
ingredients
Newly discovered suspicious
ingredients

NO 1,4-dioxane
NO 3-Iodo-2-propynylbutylcarbamate
NO Acrylamide
NO Acrylates
NO Aluminum Power
NO Aminomethyl Propanol
NO Animal Derived Ingredients
NO Animal Fats
NO Animal Musks
NO Benzophenone Related Compounds
NO Benzyl Acetate and Alcohol
NO Bromostyrene
NO Butoxyethanol
NO Butyl methacrylate
NO Butylated Ingredients (e.g BHA, BHT)
NO Butylene/Ethylene/Styrene Copolymer
NO Carbon Black
NO Chemical Sunscreens
NO Coal Tar
NO Cyclic Silicones
NO Cyclomethicone
NO EDTA
NO Ethanolamines (DEA/TEA/MEA/ETA)
NO Ethoxylated Ingredients
NO Formaldehyde
NO Fragrance (Animal derived, Allergenic)*
NO Halogenated Chemicals
NO Hydroquinone
NO Hydroxypropyl methacrylate

NO Insoluble Plastic Microbeads
NO Isoparaffin
NO Isopropyl Alcohol
NO Isopropyl methyphenol
NO Japanese Honeysuckle
NO Lead
NO Liquid Paraffin
NO Mercury
NO Methoxyethanol
NO Methyl methacrylate
NO Methylchloroisothiazolinone
NO Methylisothiazolinone
NO Mica
NO Microcrystalline Wax
NO Mineral Oil
NO Nanoparticles
NO Naphtha
NO Nitromusks
NO Parabens
NO Paraffin Wax
NO Perfluorinated compounds (PFAS or PFC)
NO Petrolatum
NO Phenoxyethanol
NO Phthalates
NO Placenta extract
NO Polyaminopropyl
Biguanide (PHMB)
NO Polycyclic musk

NO Polyethylene glycol (PEG compounds)
NO Polysorbate
NO Propanol
NO Propylene Glycol
NO Quaternary Ammonium Compounds
NO Resorcinol
NO Retinyl Palmitate
NO Sodium Laureth Sulfate
NO Sodium Lauroyl Sarcosinate
NO Sodium Lauryl Sulfate
NO Sodium styrene
/divinylbenzene copolymer
NO Sorbic Acid
NO Styrene
NO Sulfates
NO Synthetic Colorants
NO Talc
NO Tetrahydrofurfuryl methacrylate
NO Toluene
NO Triclocarban
NO Triclosan
NO Triisopropanolamine
NO Trimethylolpropane trimethacrylate
NO Vinyl Chloride
ETC

* We, Surebase, exclude fragrances which are animal-derived or can be allergenic.
* Applied the harmful ingredient standards of Hwahae, Clean at Sephora, Detox Market, Credo Beauty
* Please inquire about the complete No-No list including the representative ingredients provided to the customer center.

OUR PROMISES

OUR ESSENCE

OUR PRINCIPLES

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OUR
ESSENCE

OUR
PRINCIPLES