SERUMKIND SERUMKIND

Promise

Promise

4 PROMISES

CLEAN

Clean vegan beauty that uses rare local ingredients and avoids toxic chemicals. Formulated with the environment and our fur friends in mind.

CONCENTRATED

Our highly concentrated and effective formulas contain the perfect combination of functional ingredients to deliver the care your skin needs.

CLINICALLY-PROVEN

Skincare that delivers clinically validated results for each skin concern.

COORDINATED

Our products provide a “skin/life” balance by removing the need for lengthy skincare routines.

SERUMKIND SERUMKIND

SINGLE CARE FORMULA

SINGLE CARE FORMULA

SERUMKIND not only solves your main skin concern but is also a Single-care Formula that provides the basis of good skincare, including moisturizing, calming, and anti-inflammatory effects.

Break free from overwhelming routines and unnecessary consumption. For a beautiful skin and life balance, we present you Serum-Life.

6 PRINCIPLES

SERUMKIND makes 6 promises

VEGAN

No animal-derived substances

CRUELTY FREE

Not tested on animals

NON GMO

No genetically engineered ingredients

EWG

EWG green 90%

NO PARABEN

Paraben-free

ECO PACKAGE

Eco-friendly packaging (printing with soy-based ink, recyclable packaging)

INGREDIENTS

Serumkind’s pure and precious ingredients.

Netherland’s Black Tulip

The Black Tulip not only thickens the outer layers of the skin (epidermis), but also the dermis layer. The ceramide in dead skin cells is enhanced to reinforce and balance the skin barrier.

The Antarctic Microbe, Antarcticine

Provides extreme moisture supply while promoting the synthesis of collagen and elastin, which are essential for elasticity and hydration.

Purple Cabbage

The purple cabbage soothes sensitive skin while the high concentration of anthocyanin and lysine helps with anti-inflammation and anti-oxidation

Iceland Moss

Contains usnic acid which provides antiinflammatory and antioxidant effects delivered through skin protection and detoxification.

Mountain Jiri
Lithospermum Roots

Contains ‘shikonin’, which helps regenerate damaged skin and delivers antioxidant protection.

Vitamin Tree Berries
(Sea buckthorn oil)

Contains about 200 functional ingredients, including Vitamins C, E, and 18 types of amino acids that help improve skin tone and deliver anti-oxidant protection.

Beta-glucan

Beta-glucan, a polysaccharide found in mushrooms, prevents skin troubles and provides moisturizing, soothing, and anti-inflammatory effects.

Malachite

Malachite, which was applied on wounds to prevent bacterial infection in ancient Egypt, helps with cell protection and detoxification

Selastin

Seaweed and kelp extract called Selastin helps remove dead skin cells to improve the skin texture and manage the skin turnover cycle.

Carnosine

Carnosine, and amino acid compound, stimulates collagen, providing skin elasticity.

marmelo

Tannins and Salicylic Acid cleanse, unclog and tighten up congested pores for a healthy skin.

Alpha sebum

Extracted from the pink flower Epilobium Fleischeri, a rare alpine plant growing in clusters in glaciers among piles of stones, Alpha Sebum regulates oil production to help restore the skin's healthy appearance.

Chaga mushroom

Containing 10.8 times more beta-glucans and polyphenols than Mesima Mushrooms, Chaga Mushrooms provide rich nutrients for a moisturized and firm skin.

OUR NO-NO

Exclusion of over 2800 harmful and suspicious ingredients that could cause irritation

NO 1,4-dioxane
NO 3-Iodo-2-propynylbutylcarbamate
NO Acrylamide
NO Acrylates
NO Aluminum Power
NO Aminomethyl Propanol
NO Animal Derived Ingredients
NO Animal Fats
NO Animal Musks
NO Benzophenone Related Compounds
NO Benzyl Acetate and Alcohol
NO Bromostyrene
NO Butoxyethanol
NO Butyl methacrylate
NO Butylated Ingredients (e.g BHA, BHT)
NO Butylene/Ethylene/Styrene Copolymer
NO Carbon Black
NO Chemical Sunscreens
NO Coal Tar
NO Cyclic Silicones
NO Cyclomethicone
NO EDTA
NO Ethanolamines (DEA/TEA/MEA/ETA)
NO Ethoxylated Ingredients
NO Formaldehyde
NO Halogenated Chemicals
NO Hydroquinone
NO Hydroxypropyl methacrylate

NO Insoluble Plastic Microbeads
NO Isoparaffin
NO Isopropyl Alcohol
NO Isopropyl methyphenol
NO Japanese Honeysuckle
NO Lead
NO Liquid Paraffin
NO Mercury
NO Methoxyethanol
NO Methyl methacrylate
NO Methylchloroisothiazolinone
NO Methylisothiazolinone
NO Mica
NO Microcrystalline Wax
NO Mineral Oil
NO Polycyclic musk
NO Polyethylene glycol (PEG compounds)
NO Polysorbate
NO Mica
NO Microcrystalline Wax
NO Mineral Oil
NO Nanoparticles
NO Naphtha
NO Nitromusks
NO Parabens
NO Paraffin Wax
NO Perfluorinated compounds (PFAS or PFC)
NO Petrolatum

NO Phenoxyethanol
NO Phthalates
NO Placenta extract
NO Polyaminopropyl Biguanide (PHMB)
NO Propanol
NO Propylene Glycol
NO Quaternary Ammonium Compounds
NO Resorcinol
NO Retinyl Palmitate
NO Sodium Laureth Sulfate
NO Sodium Lauroyl Sarcosinate
NO Sodium Lauryl Sulfate
NO Sodium styrene
/divinylbenzene copolymer
NO Sorbic Acid
NO Styrene
NO Sulfates
NO Synthetic Colorants
NO Synthetic Fragrance
NO Talc
NO Tetrahydrofurfuryl methacrylate
NO Toluene
NO Triclocarban
NO Triclosan
NO Triisopropanolamine
NO Trimethylolpropane trimethacrylate
NO Vinyl Chloride
ETC

*Applies Sephora, Detox Market, HwaHae(Korean Beauty APP)
and SERUMKIND’s Clean beauty standards

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